Terrence J. McAllister, our Trademark Partner was moderating an INTA
roundtable in Stamford covering "Trademarks in Advertising and Product
Packaging- the Social Media Impact". The luncheon program was
held in our offices on Wednesday, July 20.
Advertising, marketing and
product packaging review programs must focus on several keys issues including
proper treatment of your own trademarks and third party rights. The importance
in protecting the value and goodwill in your company’s
trademarks, brands, trade dress and related rights, along with a recognition of
third party rights becomes even more critical with the increasing use of social
media to advertise and market products. As advertising, marketing and product
packaging move from the traditional formats to new social media platforms,
staying on top of the key issues becomes crucial to any successful review
Some of topics discussed:
-Traditional trademark use issues; trademark notices- protect your
-Use of Third Party trademarks and other rights- understand
potential infringement issues.
-Facebook and other Social Media–The New Advertising Frontier and
what needs to change.
Roundtables are designed to serve as a vehicle to network and trade thoughts
with your peers, compare and learn new strategies, and address common issues and
challenges facing the trademark and intellectual property community.