Terrence J. McAllister, our partner in charge of the Trademark Practice will be participating in an ACC Westchester/Southern Connecticut (formerly WESFACCA) CLE program entitled @REAL TALK- How to Build and Protect Your Brand.
The program will be held on April 10, 2019 at the offices of MasterCard- 2000 Purchase, New York and will provide you with practical advice on clearance, registration and enforcement issues from a panel consisting of in-house and outside counsel trademark practitioners. You will hear best practices for creating strong trademark rights for your brands, effective monetization opportunities and how to enforce your trademarks against copycats.
Topics to be covered include:
I. Can I use that name? — How best to clear your future brands
a. Avoiding problems by choosing the right mark
b. Knockout searches – Do you need them? What are they good for?
c. Comprehensive searches – what is important?
d. Investigations – when and how to assess unknown risks
e. Clearing a mark in multiple countries – best practices
II. Creating valuable trademark rights through registration and licensing
a. Benefits of registration
b. Words vs. Designs – Do you file separate applications or combine?
c. Configuration marks – why file? What evidence do you need?
d. 2(f) – establishing secondary meaning for descriptive marks
e. Worldwide filing strategies — Madrid or national?
f. Monetizing your brands through licensing
III. How do I stop my competitor from using my brands?
a. Online enforcement – taking down infringers on third party platforms
b. TTAB – clearing the register; creative tips and techniques
c. Federal litigation – when and how to use this powerful tool
d. UDRPs – are they the most effective strategy for domain names issues?
If you are interested in attending, please let us know.