One of our partners, Terrence J. McAllister will be the moderator for an upcoming INTA roundtable in Stamford covering social media issues that impact trademark rights.
The innovations and expansion of social media that have created new opportunities for businesses and consumers have created new challenges for trademark owners.
This roundtable discussion should be of interest to anyone concerned about resolving the perils created by unauthorized trademark use on social media.
The discussion will cover issues involved in protecting trademarks from challenges created by various social media services. Practitioners, who attend, will be able to discuss:
- How social network sites divert other social media users to commerce websites or posts about products for sale.
- When search engine sales of key words and diversion of Internet traffic constitutes actionable infringement.
- Threats posed by social media and how to establish and protect marks from those threats.
Challenges created by social media vanity names, fan pages and community pages and ways to stop infringement on them.
The luncheon program will be held in our office on January 30, 2013 from noon to 2:00pm.
You can sign up for the program on INTA’s web site, www.inta.org or by following the link below.
Let me know if you have any questions. I hope you can attend.